Privacy policy

TRILONIUM®

Privacy Policy

Effective Date: July 1, 2025 | Last Updated: June 24, 2026

Applies to: trilonium.com | Operated by: eKitchen Ventures, Salem, Tamil Nadu, India

1. Who We Are

Trilonium® is a premium cast iron cookware brand operated by M/s eKitchen Ventures, a proprietorship firm registered in Salem, Tamil Nadu, India (“we”, “us”, or “our”). We sell our products through our website trilonium.com (the “Site”) as well as through online marketplaces, distributors, and retail stores.

This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our Site, purchase our products, or contact us for support — wherever in the world you are located.

2. Information We Collect

2.1 Information You Provide

When you place an order, create an account, or contact us, we collect:

• Name, email address, and phone number

• Billing and shipping address

• Payment information (processed securely by Razorpay — we do not store your card, UPI, or banking credentials)

• Order details and purchase history

• Messages, feedback, or support requests you send us

2.2 Information Collected Automatically

When you browse our Site, we automatically collect:

• IP address and approximate location (city/region level)

• Browser type, device type, and operating system

• Pages visited, time spent, and links clicked

• Referring website or search terms

• Cookie identifiers and session data (see Section 7)

2.3 Information from Third Parties

We may receive information from:

• Shopify — our e-commerce platform, for order processing and store analytics

• Razorpay — our payment gateway, for payment processing and fraud screening

• Google and Meta — for advertising campaign performance when you interact with our ads

• AiSensy and Meta AI for Business — for WhatsApp-based customer communication

3. How We Use Your Information

We use your personal information to:

• Process and fulfil your orders, and send you order confirmations and shipping updates

• Communicate with you about your purchases via email and WhatsApp

• Handle customer support queries and after-sales service

• Prevent fraud and screen orders for security

• Improve our Site’s performance and user experience through analytics

• Send you marketing communications about new products or offers — only with your consent or where permitted by applicable law

• Comply with our legal obligations under Indian law and applicable international regulations

We do not use your personal information for automated decision-making that produces legal or significant effects on you, except for Razorpay’s and Shopify’s standard fraud-screening tools.

4. Legal Basis for Processing (For EEA/UK Customers)

If you are located in the European Economic Area (EEA) or the United Kingdom, we process your personal data under the following lawful bases under the General Data Protection Regulation (GDPR):

• Contract performance: to process your order and fulfil our obligations to you

• Legitimate interests: to improve our Site, prevent fraud, and maintain business records — where these interests are not overridden by your rights

• Legal obligation: to comply with applicable laws and regulations

• Consent: for marketing communications and non-essential cookies — which you may withdraw at any time

5. How We Share Your Information

We do not sell your personal information. We share it only in the following circumstances:

5.1 Service Providers

We share your information with trusted third-party service providers who help us operate our business:

• Shopify Inc. — e-commerce platform and store infrastructure (shopify.com/legal/privacy)

• Razorpay Software Pvt. Ltd. — payment processing, supporting cards, UPI, net banking, wallets, and EMI

• Shipping and logistics partners — to deliver your orders

• Google LLC — for advertising and analytics

• Meta Platforms Inc. — for social media advertising and WhatsApp business communication

• AiSensy — for WhatsApp marketing and customer engagement automation

• Other third-party applications — we use additional Shopify-integrated apps for store functionality (such as reviews, loyalty, and performance tools). Each such provider operates under its own privacy policy and is permitted to use your data only to provide services to us.

5.2 Legal Requirements

We may disclose your information when required by law, court order, or government authority — including under the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023, GST laws, and other applicable Indian or international regulations.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of our business assets, your information may be transferred to the successor entity, subject to the same privacy protections described in this Policy.

6. Advertising and Analytics

We use the following tools to understand how customers use our Site and to show relevant advertisements:

• Google Analytics: helps us understand site traffic and user behaviour. Opt out at tools.google.com/dlpage/gaoptout

• Google Ads: used to show advertisements across Google’s network. Manage preferences at google.com/settings/ads

• Meta (Facebook/Instagram) Ads: used for social media advertising. Manage preferences at facebook.com/settings/?tab=ads

These services may use cookies and similar tracking technologies to collect data about your interactions with our Site and ads on other platforms. You can opt out of interest-based advertising through the Digital Advertising Alliance at optout.aboutads.info.

7. Cookies

Cookies are small files stored on your device that help our Site function properly and improve your experience. We use the following types of cookies:

Essential Cookies

Required for the Site to work. These cannot be disabled.

• _secure_session_id — manages your browsing session

• cart, cart_sig, cart_ts — shopping cart functionality

• checkout_token — secure checkout process

• secure_customer_sig — customer login authentication

Analytics Cookies

Help us understand how visitors use the Site.

• _s, _shopify_s, _shopify_y, _y — Shopify analytics

• _shopify_sa_p, _shopify_sa_t — marketing and referral analytics

• _landing_page, _orig_referrer, _tracking_consent — landing page and tracking preferences

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect your ability to use some features of the Site. For more information, visit allaboutcookies.org.

Because there is no consistent industry standard for “Do Not Track” browser signals, we do not alter our data practices in response to such signals.

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this Policy, including:

• Order and transaction data: retained for a minimum of 7 years to comply with Indian tax and accounting laws (GST records and Income Tax Act requirements)

• Customer account data: retained while your account is active and for a reasonable period thereafter

• WhatsApp communication records: retained as long as necessary for support and compliance purposes

• Marketing preferences: retained until you withdraw consent or unsubscribe

You may request deletion of your personal information at any time (see Section 10). Note that we may be required to retain certain records even after deletion requests to meet our legal obligations.

9. International Data Transfers

Our Site is operated from India. If you are accessing it from outside India, your personal information will be transferred to and processed in India and potentially in other countries where our service providers operate (including the United States and Ireland, where Shopify, Google, and Meta maintain infrastructure).

For customers in the EEA or UK, such transfers are made in accordance with GDPR requirements. Shopify’s data transfer compliance is documented at help.shopify.com/en/manual/your-account/privacy/GDPR.

By using our Site, you acknowledge that your data may be processed in these jurisdictions.

10. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

For All Customers (India — DPDPA 2023)

• Right to access: request a summary of the personal data we hold about you

• Right to correction: request that inaccurate or incomplete data be corrected

• Right to erasure: request deletion of your personal data, subject to legal retention requirements

• Right to grievance redressal: raise a complaint with us about how your data is handled

• Right to nominate: nominate another individual to exercise your rights on your behalf

For EEA/UK Customers (GDPR)

• Right to access, rectification, and erasure of your personal data

• Right to restrict or object to processing

• Right to data portability

• Right to withdraw consent at any time, without affecting the lawfulness of prior processing

• Right to lodge a complaint with your local data protection authority

For California Residents (CCPA)

• Right to know what personal information we collect, use, and share

• Right to delete your personal information

• Right to opt out of the sale of personal information (we do not sell personal information)

• Right to non-discrimination for exercising your privacy rights

To exercise any of these rights, please contact us at privacy@trilonium.com. We will respond within the timeframe required by applicable law (generally 30 days).

11. Children’s Privacy

Our Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@trilonium.com and we will promptly delete it.

12. Contact Us

For privacy-related queries, to exercise your rights, or to file a complaint:

• Business Name: M/s eKitchen Ventures

• Brand: Trilonium®

• Address: 123/55, Venkatesapuram, Shankar Nagar, Salem – 636007, Tamil Nadu, India

• Email: privacy@trilonium.com

• Website: trilonium.com

If you are based in the EEA or UK and are not satisfied with our response, you have the right to contact your local data protection authority.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or service providers. When we make material changes, we will update the “Last Updated” date at the top of this document and, where appropriate, notify you by email or via a notice on our Site.

Your continued use of the Site after any changes constitutes your acceptance of the updated Policy.